Strategic Insight

We love what we do


We constantly innovate to help us notice things that pass others by


So you get the results to make things happen


and always thinking responsibly

"we start by asking what would we do if it was our money?"


in what we do and say from start to finish

"clear thinking ensures you have confidence and trust in the research"


to meet your needs and challenges

"we're small enough to be agile and adapt as you need us to"


change within your business

"our outputs are designed to help you drive action (and make you look good too)"

Helping Pearson to develop new qualifications

We have been helping Pearson develop new qualifications within the challenges of the changing educational landscape. Co-creation workshops with teachers have allowed Pearson to balance the requirement for detail with a broader strategy for change.

Segmenting the UK restaurant trade
Exploring brand heritage

We helped a leading financial provider to understand the role that heritage plays in its brand positioning. To do this, we utilised a mix of semiotics and workshops in order to provide them with the answers as to how best to leverage heritage in order to create a stronger brand experience.

Digging into the subconscious

Working with a leading mobile network to understand reactions towards comms that aimed to instigate action. Eye-tracking added a layer of understanding that helped uncover subconscious engagement, leading to structural and messaging refinement. 

Facilitating change at board level

We have been commissioned to work with HMRC to help coordinate all of their closeness sessions. From large-scale events to accompanied surfs, we have the tools and knowhow to help you get your stakeholders  closer to their customers.

Harnessing brand equity
for a leading media company

We created a brand equity toolkit that gave our broadcast client the ability to best harness their future event activity – maximising attribution and engagement across platforms. We did this by adopting a mixed methodology that unlocked attendee opinions at different points in time and attributed these back to their brand affinity.

Capturing in-the-moment feedback

We have been using our new app to capture in-the-moment video and photo reactions, that have helped us expand our retail, FMCG, and advertising feedback, as well as bringing our pre-tasking into the world of the smartphone.


Alan Hathaway 

Company Director

  • Spearheads new techniques and innovation to ensure fresh thinking

  • Still thinks he runs fast, but gets beaten by his daughter

Clare McCay 

Senior Research Exec

  • Enthusiastic number explorer with a meticulous eye

  • Easy going. Book lover. Over-enthusiastic dancer

Hamish Kynoch

Research Director

  • The go-to man for loyalty and CRM projects

  • Passion for charity research

  • A fake Scot to his bones

  • Drinks whisky to prove otherwise

Kate McEnery-Evans

Company Director

  • Loves getting creative with research approaches - from workshops to facial coding

  • Likes to challenge restaurants with her food intolerances

Lisa Welling

Head of Fieldwork

  • Adept at finding even the hardest to reach recruit

  • Always has a random Kinder egg toy in her pocket

Adam Bellagha

Research Manager

  • A quallie with expertise in speaking to vulnerable and hard to reach audiences 

  • Naturally curious aesthete interested in visual culture and politics

Afra Acquah 

Associate Director

  • Loves uncovering decision-making processes  - and another of our kids experts

  • Penchant for breaking out in random sing-song…at work…anywhere!

Alan Bredee 

Research Director

  • Our quant guru, from segmentation to conjoint

  • When not a busy father of twins, he loves a good gig

Alex King

Account Manager

  • With a background in qualitative research Alex has worked in The US & New Zealand

  • Alex focuses upon identifying client needs & developing innovative solutions to meet them

  • Known to exploit New Zealand heritage to embellish rugby skills

Hannah Charles

Research Exec

  • Recently joined Discovery as a mixed methodology researcher, adding another exec to our kids and family Hub team

  • A keen skiier and netballer, who loves to explore new countries

Jamie Nesbit

Research Exec

  • A quallie who is a Digital research specialist

  • A teacher in a previous life

  • Jamie is either watching, talking about, or playing any sport possible

Helen Lockett 

Research Manager

  • Data analyst with a background in youth and young persons research

  • Currently challenging herself by learning Mandarin

We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.

+44 (0)20 7359 4963
89 Great Eastern Street

We often have internship opportunities - send your cv in or give us a call to find out more

Company Reg. No. 3068609   Company Registered Address: 25 Gloucester Place, London, W1U 8HT