At Discovery, we were inspired by the lockdowns of 2020 to think about research from a wide variety of viewpoints.
We published a range of thought pieces and since then have steadily added more as the topics get debated in the office that we think are worthy of 'putting out there'
As we write more pieces we will publish them here, allowing anyone to read and get in touch with us about any of the thoughts we have been having.
Volume 1. Brands in a new environment
In the first newsletter from our 'Isolation Inspiration' series, we begin to look at the impact of Covid 19 on brands, and how their actions will shape their image in the future. We also address some key questions for the future that Discovery can help brands with.
In this third edition of the Inspiration Isolation series, and the first from our Kids and Youth specialists at The Hub, we look at some of the apps and services seeing children and teens through the upheaval of Covid-19. This newsletter addresses their education, well being and socialisation needs whilst staying home.
The second newsletter in the series examines how the financial sector has been adjusting to cope with the impacts of Covid 19. We look at the impact of the corona virus on consumer confidence, and how this could be affecting your brands.
Next in our series of newsletters we feature a piece looking at the merging macro trends in our society as a result of the Covid 19 lock down. We examine the impact it is having on our society and the impacts it will have on our ways of life when we emerge back into our 'normal' routines.
In this newsletter we look at the role of the psychological theory of Archetypes, and the impact they can have in brand analysis. We look in detail at the theory, and how it can be used to cement the image of your brand in consumers minds.
A look at the role of Implicit Association Testing in research, and how it can be used to understand behaviour change in the market. A broader deep dive into how it has been used in modern society, and how it can be used to unlock association with brands.
Semiotics is something that we at Discovery have recently been using with great success. In this newsletter we explore how semiotics can be used effectively, and the benefits they can provide to clients during research.
This isolation inspiration piece looks at how our perceptions of time have changed during the pandemic, how that has affected what we use our time for, and ultimately, whether this has led to a more permanent change in our psyche.
Our next piece from our Kids & Youth specialists at The Hub looks at education during the pandemic from the perspectives of children and university students, and how lockdown is impacting their education and potentially their futures
Economic crisis, inflation, trust in turmoil, influencers, Chinese weather balloons, net zero and a country in strike mode its been a busy January.... what next for 2023