MEET THE TEAM
At Discovery, we know that the people behind the business are what makes it great. Scroll down to read about the members of our team!
We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.
Applied Behavioural Scientist
Patrick is an applied behavioural scientist with over a decade’s experience ‘turning minds into money’. He has co-authored peer-reviewed papers on topics ranging from Facebook psychology to facial expressions, from implicit bias to suicide prevention. On the commercial side, for over a decade Patrick has been running research to help clients understand their customers and improve their products and communications, using a whole range of techniques, such as implicit testing, psychometrics, projective interviews, behavioural experiments, biometrics, and more. Some illustrative clients include eBay, O2 and Sony.
Statistician - Analytical People
John takes big data, medium data, and even small data and makes it work. He helps us run our conjoints, segmentations and max diffs – helping us interrogate data meaning in multiple ways in order to find out what is really going on. If we have enough different data points we also work with John producing predictive analytic reports that help our clients plan for likely outcomes.
DR. JULES STAPLETON
Statistician- Analytical People
With a PhD in Bayesian Statistics and over 25 years of specialisation in statistics for market research, Jules couldn't be more qualified to help us with our most complex analyses. She loves being creative, using her statistical knowledge to bring data alive and solve problems for clients. Her favourite techniques are segmentations, key driver analysis, Implicit Response and Association techniques, and Structural Equation Models.
SHZE HUI TJOA
Cultural Strategist and Semiotician
Shze-Hui is a semiotician and cultural researcher, based between Singapore and London. She works with her clients to uncover how patterns of brand communication, and consumer desire, are evolving in today's world. Over the past five years, she has completed projects across 5 continents, in industries including FMCG, beauty, tech, and communication - for brands such as Virgin Media, Unilever, PepsiCo, Danone, GSK, and the BBC.