MEET THE TEAM
At Discovery, we know that the people behind the business are what makes it great. Scroll down to read about the members of our team!
Company Director
Alan Hathaway
Alan is the company owner and managing director. He spearheads innovation to ensure fresh thinking.
An MRS & AQR awards judge he invests time in the industry and nurturing new talent.
Still attempting to keep fit post 50
Research Director - Head of Qual
Hamish Kynoch
The go-to man for Behavioural Change models.
A passion for charity research & one of our parental kids and youth experts. A fake Scot to his bones. Drinks whisky to prove otherwise.
Head of Fieldwork
Susan Latham
Adept at finding even the hardest to reach recruit. Sue is MRS RAS accredited and adept at finding even the trickiest recruit.
She is a black belt in organisation skills and also helps the team design and implement projects.
When she isn't watching her daughters dance and perform, she loves reading gripping crime fiction
Research Director - Head of quant
Alan Bredee
Our head of quantitative research and numbers guru.
From segmentations to conjoints, Alan guides clients through all their challenges seamlessly.
When not crunching numbers, he can be found at music gigs around London.
Research Director - Kids & Youth
Kimberley Rennick
Social Research & child/families expert.
Enjoys designing approaches for complex and sensitive issues that she can demystify for clients.
An expert baker in her own time!
Research Director
Isabelle Mortonson
Isabelle is a qualitative researcher specialising in the strategic work that builds better brands, products and services.
Senior Research Manager
Cecilia Puttock
A qualitative research expert with an eye on social & education sector research. Youth & Children's research specialist as well as all thing s FMCG.
Can be found honing her mug-making skills on the pottery wheel.
Associate Director
Penny Edwards
Penny is our go-to for everything quant, she has loads of experience undertaking
adhoc and tracking studies for a wide range of clients and is a master tactician for brands.
Penny loves a long dog walk and is up for joining your book club
Senior Research Executive
Simona Rota
A recent Business graduate, Simona joins the team as a mixed methods researcher with an eye for numbers.
A keen interest in all things digital, and our in-house Qualsy expert!
Simona has a passion for exploring new countries and cultures.
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Research Executive
Scarlet Norton
Graduating with a First in Psychology from Manchester University Scarlet is driven by a passion for research that contributes to positive social change and is focussed upon quantitative methods with a dip into qual!
She loves exploring new places, running, music festivals and discovering yummy food
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Research Exec
Arianna Zampognaro
A Psychology and Communications graduate, Arianna loves getting to the heart of what makes people tick. Her focus is on qualitative research and creating meaningful conversations, whether is face to face or digital.
She spends her spare time exploring new countries, often underwater with her scuba gear.
Arianna has been shortlisted for the AQR emerging talent award 2026
Good Vibes Officer
Barley
Our part-time, in-house food inspector, walkies instigator, and all-round good vibes officer.
We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.
PATRICK FAGAN
Applied Behavioural Scientist
Patrick is an applied behavioural scientist with over a decade’s experience ‘turning minds into money’. He has co-authored peer-reviewed papers on topics ranging from Facebook psychology to facial expressions, from implicit bias to suicide prevention. On the commercial side, for over a decade Patrick has been running research to help clients understand their customers and improve their products and communications, using a whole range of techniques, such as implicit testing, psychometrics, projective interviews, behavioural experiments, biometrics, and more. Some illustrative clients include eBay, O2 and Sony.
JOHN MCCONNELL
Statistician - Analytical People
John takes big data, medium data, and even small data and makes it work. He helps us run our conjoints, segmentations and max diffs – helping us interrogate data meaning in multiple ways in order to find out what is really going on. If we have enough different data points we also work with John producing predictive analytic reports that help our clients plan for likely outcomes.
DR. JULES STAPLETON
Statistician- Analytical People
With a PhD in Bayesian Statistics and over 25 years of specialisation in statistics for market research, Jules couldn't be more qualified to help us with our most complex analyses. She loves being creative, using her statistical knowledge to bring data alive and solve problems for clients. Her favourite techniques are segmentations, key driver analysis, Implicit Response and Association techniques, and Structural Equation Models.
