Privacy information notice

Discovery Research is a qualitative and quantitative market research consultancy.

We are commissioned by companies (our clients) to conduct research to support their business needs. This most often involves us speaking to members of the public to gather their thoughts and feedback on a specific subject having firstly gained agreement to participate in the research.

We collate feedback, analyse and interpret what it means for our clients, and present them with the findings. Unless we have prior consent from you to share personal information collected or created by the research with our client, this output will be anonymised.


Your contact details will have been provided to us either by a recruiter/recruitment agency working with us to find the right people for the project; or we will have been given it directly from our client - with whom you have an existing relationship and will have opted in/consented to have your details passed on to us, or through their right to legitimate interest.

  • You will always be clearly told what details we are collecting and why we need them

  • Your contact details are only used for the purposes of getting in touch with you as part of the research process and only in relation to the project

  • Unless consent is otherwise gained, it will not be shared with the client, even if they have provided us with the database

  • Any contact information will be securely stored and password protected


Any data we collect will only be kept for as long as the project is commercially relevant. For Discovery this is normally for a period of 12 months after the project has been completed. For our clients this can be longer – but we will inform you what this is at the point of recruitment.

At the end of Discovery’s retention, your data will either be deleted or anonymised. For example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


  • Request access to personal data we hold about you, free of charge in most cases. Our contact details can be found below

  • Request any correction of personal data e.g. if what we have is out of date or incomplete


NB if the data is in our clients possession we will provide you details of how to submit your request directly to them in a timely fashion.

If you feel at any point you have the need to complain about the way your data has been handled, you have the right to lodge this complaint with the Information Commissioner’s Office by calling 0303 123 1113 or visiting the website