Exploring decision-making journeys
Recently we have helped a number of our clients establish the paths to purchase, review the triggers to churn, and explore both pre- and post-purchase attitudes and behaviours.
Identifying loyalty levers
We have been working across Africa and the Middle East to help Orange build a comprehensive retention model. We regularly work across a wide range of international markets.
Segmenting the children's reading market
Working with a leading reading charity to segment their market, so that they can enhance understanding and build a motivating communications strategy.
Using micro-communities for SMEs
Using a combination of digital approaches, we have engaged hard to reach B2B decision makers in small ad-hoc communities. The progressive reveal of tasks creates a richness of feedback that has helped refine communication messaging hierarchies, understand business needs, and beta test new products and services.