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Exploring decision-making journeys

Recently we have helped a number of our clients establish the paths to purchase, review the triggers to churn, and explore both pre- and post-purchase attitudes and behaviours.

Identifying loyalty levers

We have been working across Africa and the Middle East to help Orange build a comprehensive retention model. We regularly work across a wide range of international markets.

Segmenting the children's reading market

Working with a leading reading charity to segment their market, so that they can enhance understanding and build a motivating communications strategy.

Using micro-communities for SMEs

Using a combination of digital approaches, we have engaged hard to reach B2B decision makers in small ad-hoc communities. The progressive reveal of tasks creates a richness of feedback that has helped refine communication messaging hierarchies, understand business needs, and beta test new products and services.

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