Strategic Insight

...WE BELIEVE GREAT RESEARCH IS ABOUT FUELLING CHANGE...

No matter how big or small your challenge, we give you confidence in making change through:

  • being commercially aware of your needs

  • having a direct tone of voice & opinion to help cut through

  • being progressive in our approaches when we need to

  • engaging stakeholders throughout

Honest

How we get to the right findings: We look at the role of research from different angles so that we notice the things that pass others by.

360° METHODS
OUR PEOPLE

Our Executives are passionate about what they do and will offer you expert advice and opinion through their research & sector experience.

 

We also work collaboratively with specialists to add skills such as facial coding, IAT tests and Semiotics, so that we can offer the best approaches to address the needs of your project

  • Multiple touchpoints are often used to build a better view

  • System 1 & 2 considerations ensure we capture the way people really think

  • Awareness and understanding of the cultural context makes sure we consider the wider influences on responses

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DELIVERABLES

We work with strong engagement; you are involved and informed throughout and we are proponents of getting stakeholders to really walk in their customers shoes.

 

We are committed to active debriefs that help cement confidence in change by empowering stakeholders

 

OUR ETHOS

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OUR APPROACH

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SEMIOTICS FOR QUAL

CREATING BRAND TERRITORIES

Our semiotics analysis on the cultural meaning of heritage helped NS&I understand how to make their own brand history more relevant for their customer base

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Exploring brand heritage
IMPLICIT ASSOCIATION TESTING

UNLOCKING COMMUNICATION REACTIONS

Our Implicit Association Testing (IAT) has given a leading broadband provider guidance on how best to develop the clearest and least aggravating way to land a Price Rise message, whilst minimising churn / utilising the opportunity to re-inforce value

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POWER GROUP CREATIVE TESTING

CHANGING THE WAY WE RUN CREATIVE DEVELOPMENT RESEARCH

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By conducting 6 x 1hr Power groups in a single day, Virgin Media were able to identify the drivers and barriers of their FMC bundle offer in one go, and optimise their offering before launch.

INTELLIGENT MAX DIFF

FINDING OUT WHAT CUSTOMERS REALLY THINK

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Our MaxDiff helped Just Eat find out what their couriers really value about their employment, identifying which factors are most important to get right in order to keep couriers happy.

RAPID CREATIVE DEVELOPMENT

TO GET YOUR EXECS WALKING IN THEIR CUSTOMERS SHOES

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Across a single day, UNICEF were able to filter down a set of creative ideas through quick-fire consumer sessions, interspersed with client discussions, constantly adjusting the concepts

CORE
- RELATIONS

CHANGE YOUR VIEW OF SEGMENTATION

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Our unique approach to segmentation has helped provide sharper reading for pleasure segments for the reading charity, BookTrust, in terms of helping to shape future campaigns/programmes, and offer support to partners such as health visitors and librarians as to how to approach different family types

 
ALAN BREDEE
Research Director
  • Our quant guru, from segmentation to conjoint

  • When not a busy father of twins, he loves a good gig

alanb@discoveryres.co.uk

AFRA ACQUAH
Associate Director
  • Loves uncovering decision-making processes  - and another of our kids experts

  • Penchant for breaking out in random sing-song…at work…anywhere!

afra@discoveryres.co.uk

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HAMISH KYNOCH
Research Director
  • The go-to man for loyalty and CRM projects

  • Passion for charity research

  • A fake Scot to his bones

  • Drinks whisky to prove otherwise

hamishk@discoveryres.co.uk

LISA WELLING
Head of Fieldwork
  • Adept at finding even the hardest to reach recruit

  • Always has a random Kinder egg toy in her pocket

lisa@discoveryres.co.uk

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ALAN HATHAWAY
Company Director
  • Spearheads new techniques and innovation to ensure fresh thinking

  • Still thinks he runs fast, but gets beaten by his daughter

alan@discoveryres.co.uk

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KIMBERLEY RENNICK
Associate Director
  • A qualitative expert with a background in social research

  • Enjoys designing approaches to research complex and sensitive issues, and has a real passion for understanding the processes behind behavioural change.

  • When not at work, Kimberley enjoys travel and is a keen baker.

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SIMONA ROTA
Research Exec
  • A recent Business graduate, Simona joins the team as a mixed methods researcher

  • A keen interest in all things digital

  • Simona has a passion for exploring new countries and cultures

        simona@discoveryres.co.uk

HANNAH CHARLES
Senior Research Exec
  • An experienced mixed methodology researcher, adding another exec to our kids and family Hub team

  • A keen skier and netballer, who loves to explore new countries

hannah@discoveryres.co.uk

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KATY POCOCK
Senior Research Exec
  • Quant specialist

  • Our in-house data visualisation, visual design & UX design expert

  • researcher by day, artist by night 

        katy@discoveryres.co.uk

CECILIA PUTTOCK
Senior Research Exec
  • A qualitative research expert with an eye on social research

  • A member of our HUB offer

  • Can be found honing her mug making skills on the pottery wheel

        Cecilia@discoveryres.co.uk

COMING SOON
Quant specialist

We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.

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PATRICK FAGAN
Applied Behavioural Scientist

Patrick is an applied behavioural scientist with over a decade’s experience ‘turning minds into money’. He has co-authored peer-reviewed papers on topics ranging from Facebook psychology to facial expressions, from implicit bias to suicide prevention. On the commercial side, for over a decade Patrick has been running research to help clients understand their customers and improve their products and communications, using a whole range of techniques, such as implicit testing, psychometrics, projective interviews, behavioural experiments, biometrics, and more. Some illustrative clients include eBay, O2 and Sony.

JOHN MCCONNELL
Statistician - Analytical People

John takes big data, medium data, and even small data and makes it work. He helps us run our conjoints, segmentations and max diffs – helping us interrogate data meaning in multiple ways in order to find out what is really going on. If we have enough different data points we also work with John producing predictive analytic reports that help our clients plan for likely outcomes.

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SHZE HUI TJOA
Cultural Strategist and Semiotician

Shze-Hui is a semiotician and cultural researcher, based between Singapore and London. She works with her clients to uncover how patterns of brand communication, and consumer desire, are evolving in today's world. Over the past five years, she has completed projects across 5 continents, in industries including FMCG, beauty, tech, and communication - for brands such as Virgin Media, Unilever, PepsiCo, Danone, GSK, and the BBC.​

MEET THE TEAM

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GET IN TOUCH

 
+44 (0)20 7359 4963
25 Gloucester Place
London
W1U 8HT
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Company Reg. No. 3068609   Company Registered Address: 25 Gloucester Place, London, W1U 8HT