...WE BELIEVE GREAT RESEARCH IS ABOUT FUELLING CHANGE...
No matter how big or small your challenge, we give you confidence in making change through:
being commercially aware of your needs
having a direct tone of voice & opinion to help cut through
being progressive in our approaches when we need to
engaging stakeholders throughout
How we get to the right findings: We look at the role of research from different angles so that we notice the things that pass others by.
Our Executives are passionate about what they do and will offer you expert advice and opinion through their research & sector experience.
We also work collaboratively with specialists to add skills such as facial coding, IAT tests and Semiotics, so that we can offer the best approaches to address the needs of your project
Multiple touchpoints are often used to build a better view
System 1 & 2 considerations ensure we capture the way people really think
Awareness and understanding of the cultural context makes sure we consider the wider influences on responses
We work with strong engagement; you are involved and informed throughout and we are proponents of getting stakeholders to really walk in their customers shoes.
We are committed to active debriefs that help cement confidence in change by empowering stakeholders
SEMIOTICS FOR QUAL
CREATING BRAND TERRITORIES
Our semiotics analysis on the cultural meaning of heritage helped NS&I understand how to make their own brand history more relevant for their customer base
Exploring brand heritage
IMPLICIT ASSOCIATION TESTING
UNLOCKING COMMUNICATION REACTIONS
Our Implicit Association Testing (IAT) has given a leading broadband provider guidance on how best to develop the clearest and least aggravating way to land a Price Rise message, whilst minimising churn / utilising the opportunity to re-inforce value
POWER GROUP CREATIVE TESTING
CHANGING THE WAY WE RUN CREATIVE DEVELOPMENT RESEARCH
By conducting 6 x 1hr Power groups in a single day, Virgin Media were able to identify the drivers and barriers of their FMC bundle offer in one go, and optimise their offering before launch.
INTELLIGENT MAX DIFF
FINDING OUT WHAT CUSTOMERS REALLY THINK
Our MaxDiff helped Just Eat find out what their couriers really value about their employment, identifying which factors are most important to get right in order to keep couriers happy.
RAPID CREATIVE DEVELOPMENT
TO GET YOUR EXECS WALKING IN THEIR CUSTOMERS SHOES
Across a single day, UNICEF were able to filter down a set of creative ideas through quick-fire consumer sessions, interspersed with client discussions, constantly adjusting the concepts
CHANGE YOUR VIEW OF SEGMENTATION
Our unique approach to segmentation has helped provide sharper reading for pleasure segments for the reading charity, BookTrust, in terms of helping to shape future campaigns/programmes, and offer support to partners such as health visitors and librarians as to how to approach different family types
Kimberly is joining us a qualitative AD in June 2022
A recent Business graduate, Simona joins the team as a mixed methods researcher
A keen interest in all things digital
Simona has a passion for exploring new countries and cultures
Senior Research Exec
An experienced mixed methodology researcher, adding another exec to our kids and family Hub team
A keen skier and netballer, who loves to explore new countries
Senior Research Exec
A qualitative research expert with an eye on social research
A member of our HUB offer
Can be found honing her mug making skills on the pottery wheel
We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.
Applied Behavioural Scientist
Patrick is an applied behavioural scientist with over a decade’s experience ‘turning minds into money’. He has co-authored peer-reviewed papers on topics ranging from Facebook psychology to facial expressions, from implicit bias to suicide prevention. On the commercial side, for over a decade Patrick has been running research to help clients understand their customers and improve their products and communications, using a whole range of techniques, such as implicit testing, psychometrics, projective interviews, behavioural experiments, biometrics, and more. Some illustrative clients include eBay, O2 and Sony.
Statistician - Analytical People
SHZE HUI TJOA
Cultural Strategist and Semiotician
Shze-Hui is a semiotician and cultural researcher, based between Singapore and London. She works with her clients to uncover how patterns of brand communication, and consumer desire, are evolving in today's world. Over the past five years, she has completed projects across 5 continents, in industries including FMCG, beauty, tech, and communication - for brands such as Virgin Media, Unilever, PepsiCo, Danone, GSK, and the BBC.
John takes big data, medium data, and even small data and makes it work. He helps us run our conjoints, segmentations and max diffs – helping us interrogate data meaning in multiple ways in order to find out what is really going on. If we have enough different data points we also work with John producing predictive analytic reports that help our clients plan for likely outcomes.
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