Strategic Insight

...WE BELIEVE GREAT RESEARCH IS ABOUT FUELLING CHANGE...

No matter how big or small your challenge, we give you confidence in making change through:

  • being commercially aware of your needs

  • having a direct tone of voice & opinion to help cut through

  • being progressive in our approaches when we need to

  • engaging stakeholders throughout

Honest

How we get to the right findings: We look at the role of research from different angles so that we notice the things that pass others by.

360° METHODS
OUR PEOPLE

Our Executives are passionate about what they do and will offer you expert advice and opinion through their research & sector experience.

 

We also work collaboratively with specialists to add skills such as facial coding, IAT tests and Semiotics, so that we can offer the best approaches to address the needs of your project

  • Multiple touchpoints are often used to build a better view

  • System 1 & 2 considerations ensure we capture the way people really think

  • Awareness and understanding of the cultural context makes sure we consider the wider influences on responses

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DELIVERABLES

We work with strong engagement; you are involved and informed throughout and we are proponents of getting stakeholders to really walk in their customers shoes.

 

We are committed to active debriefs that help cement confidence in change by empowering stakeholders

 

OUR ETHOS

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RECENT WORK

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SEMIOTICS FOR QUAL

CREATING BRAND TERRITORIES

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Our semiotics analysis on the cultural meaning of heritage helped NS&I understand how to make their own brand history more relevant for their customer base

Exploring brand heritage
IMPLICIT ASSOCIATION TESTING

UNLOCKING COMMUNICATION REACTIONS

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Our Implicit Association Testing (IAT) has given a leading broadband provider guidance on how best to develop the clearest and least aggravating way to land a Price Rise message, whilst minimising churn / utilising the opportunity to re-inforce value

POWER GROUP CREATIVE TESTING

CHANGING THE WAY WE RUN CREATIVE DEVELOPMENT RESEARCH

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By conducting 6 x 1hr Power groups in a single day, Virgin Media were able to identify the drivers and barriers of their FMC bundle offer in one go, and optimise their offering before launch.

INTELLIGENT MAX DIFF

FINDING OUT WHAT CUSTOMERS REALLY THINK

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Our MaxDiff helped Just Eat find out what their couriers really value about their employment, identifying which factors are most important to get right in order to keep couriers happy.

RAPID CREATIVE DEVELOPMENT

TO GET YOUR EXECS WALKING IN THEIR CUSTOMERS SHOES

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Across a single day, UNICEF were able to filter down a set of creative ideas through quick-fire consumer sessions, interspersed with client discussions, constantly adjusting the concepts

CORE
- RELATIONS

CHANGE YOUR VIEW OF SEGMENTATION

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Our unique approach to segmentation has helped provide sharper reading for pleasure segments for the reading charity, BookTrust, in terms of helping to shape future campaigns/programmes, and offer support to partners such as health visitors and librarians as to how to approach different family types

 
ALAN BREDEE
Research Director
  • Our quant guru, from segmentation to conjoint

  • When not a busy father of twins, he loves a good gig

alanb@discoveryres.co.uk

HAMISH KYNOCH
Research Director
  • The go-to man for loyalty and CRM projects

  • Passion for charity research

  • A fake Scot to his bones

  • Drinks whisky to prove otherwise

hamishk@discoveryres.co.uk

LISA WELLING
Head of Fieldwork
  • Adept at finding even the hardest to reach recruit

  • Always has a random Kinder egg toy in her pocket

lisa@discoveryres.co.uk

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ALAN HATHAWAY
Company Director
  • Spearheads new techniques and innovation to ensure fresh thinking

  • Still thinks he runs fast, but gets beaten by his daughter

alan@discoveryres.co.uk

AFRA ACQUAH
Associate Director
  • Loves uncovering decision-making processes  - and another of our kids experts

  • Penchant for breaking out in random sing-song…at work…anywhere!

afra@discoveryres.co.uk

HELEN LOCKETT
Senior Research Manager
  • Data analyst with a background in youth and young persons research

  • Currently challenging herself by learning Mandarin

helen@discoveryres.co.uk

ALEX KING
Account Manager
  • With a background in qualitative research Alex has worked in The US & New Zealand

  • Alex focuses upon identifying client needs & developing innovative solutions to meet them

  • Known to exploit New Zealand heritage to embellish rugby skills

        alex@discoveryres.co.uk

CLARE MCCAY
Research Manager
  • Enthusiastic number explorer with a meticulous eye

  • Easy going. Book lover. Yoga aficionado

clare@discoveryres.co.uk

JAMIE NESBIT
Senior Research Exec
  • A quallie who is a digital research specialist

  • A teacher in a previous life

  • Jamie is either watching, talking about, or playing any sport possible

jamie@discoveryres.co.uk

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HANNAH CHARLES
Research Exec
  • Recently joined Discovery as a mixed methodology researcher, adding another exec to our kids and family Hub team

  • A keen skier and netballer, who loves to explore new countries

hannah@discoveryres.co.uk

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We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.

GET IN TOUCH

 
+44 (0)20 7359 4963
89 Great Eastern Street
London
EC2A 3HX
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MEET THE TEAM

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Company Reg. No. 3068609   Company Registered Address: 25 Gloucester Place, London, W1U 8HT