Strategic Insight

...WE BELIEVE GREAT RESEARCH IS ABOUT FUELLING CHANGE...

No matter how big or small your challenge, we give you confidence in making change through:

  • being commercially aware of your needs

  • having a direct tone of voice & opinion to help cut through

  • being progressive in our approaches when we need to

  • engaging stakeholders throughout

Honest

How we get to the right findings: We look at the role of research from different angles so that we notice the things that pass others by.

360° METHODS
OUR PEOPLE

Our Executives are passionate about what they do and will offer you expert advice and opinion through their research & sector experience.

 

We also work collaboratively with specialists to add skills such as facial coding, IAT tests and Semiotics, so that we can offer the best approaches to address the needs of your project

  • Multiple touchpoints are often used to build a better view

  • System 1 & 2 considerations ensure we capture the way people really think

  • Awareness and understanding of the cultural context makes sure we consider the wider influences on responses

DELIVERABLES

We work with strong engagement; you are involved and informed throughout and we are proponents of getting stakeholders to really walk in their customers shoes.

 

We are committed to active debriefs that help cement confidence in change by empowering stakeholders

 

OUR ETHOS

 

RECENT WORK

SEMIOTICS FOR QUAL
Exploring brand heritage
IMPLICIT ASSOCIATION TESTING
POWER GROUP CREATIVE TESTING
INTELLIGENT MAX DIFF
RAPID CREATIVE DEVELOPMENT
CORE
- RELATIONS
 
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We also work with a range of experts, from statisticians to category planners and psychologists, to add further richness to our projects.

GET IN TOUCH

 
+44 (0)20 7359 4963
89 Great Eastern Street
London
EC2A 3HX

MEET THE TEAM

Company Reg. No. 3068609   Company Registered Address: 25 Gloucester Place, London, W1U 8HT