No matter how big or small your challenge, we give you confidence in making change through:
being commercially aware of your needs
having a direct tone of voice & opinion to help cut through
being progressive in our approaches when we need to
engaging stakeholders throughout
How we get to the right findings: We look at the role of research from different angles so that we notice the things that pass others by.
Our Executives are passionate about what they do and will offer you expert advice and opinion through their research & sector experience.
We also work collaboratively with specialists to add skills such as facial coding, IAT tests and Semiotics, so that we can offer the best approaches to address the needs of your project
Multiple touchpoints are often used to build a better view
System 1 & 2 considerations ensure we capture the way people really think
Awareness and understanding of the cultural context makes sure we consider the wider influences on responses
We work with strong engagement; you are involved and informed throughout and we are proponents of getting stakeholders to really walk in their customers shoes.
We are committed to active debriefs that help cement confidence in change by empowering stakeholders
We take a thoughtful and considered approach to every brief. With a team of experienced quanties and qualies, we strive to find the best way to answer every question. We love mixed methods projects where we can draw on expertise across our team, but we also thrive when taking a more focused approach. Check out some of our work below!
Our qualitative work covers a wide range of digital and face-to-face approaches. We pick the right method to maximise our understanding.
From ad-hoc projects to quarterly trackers, conjoints to segmentations, our quant team has you covered.
Our in-house recruiter is able to find even the hardest-to-reach participants.
All projects look at both individual and cultural behaviours, attitudes, and influences.
UNLOCKING COMMUNICATION REACTIONS
IMPLICIT RESPONSE TESTING
Our IRT has given a leading broadband provider guidance on how best to develop the clearest and least aggravating way to land a Price Rise message while minimising churn & using the opportunity to reinforce value